Driven #21:- Jaguar S-Type :- Unexplained Attraction

Flaming Hot Monster Munch. Never liked ‘em. I didn’t really like any spicy food much, to be honest, and yet now if a peppered steak appears on the menu I’ll jump right at it, and the nice, gentle Roast Beef Monster Munch no longer hits the spot.

It’s funny how we suddenly take a liking to a taste, a sensation or a product that we previously held with disinterest or contempt. It happens with music, it happens with fashion, and it happens with cars. And yesterday evening, it happened to me with the Jaguar S-Type.

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Korea Opportunity

In the early 80s, Hyundai won few fans with the original Pony (named after its residual value of fifty quid) but went on to dominate the the bangs-for-your-buck market with the Stellar and Sonata, beloved of mini-cabbers and those in search of a true Cortina replacement. The first time we were exposed to Kia was with the whitewall-equipped Pride, a Mazda 121 rehash and a surprisingly decent machine.

Korea spent many years churning out thoroughly prosaic machinery, sold on a price-point and with the promise of reliability and excellent customer support. These claims were well founded, the technology was well proven through being ancient, and it has to be said that much of their customer base seemed to fall into the elderly, easily satisfied bracket. And now, with the worldwide launch of the new Genesis, Korea has given us a glimpse at their intentions:- They want to take over the world.

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