Everybody on the entire planet by now knows that the Koreans don't make crap cars any more. In fairly recent memory, Seoul went from producing either older cars under license, or based heavily on old, proven, cheap technology, to being able to confidently vie for your money alongside established Western brand names. Today it's even got to the point where some of the latest gear by Kia and Hyundai is the kind of stuff you'd actually almost hanker for. The new Kia Sportage is quite a convincing package, the Hyundai iX35 is in the same ball-park.
It's time now for Hyundai to get a bit brave, start pumping weights, and hit the market where it hurts.
